UPDATED: August, 2025
After years on hiatus, Ford Employee Pricing is back. This program offers the lowest prices on all in-stock Ford vehicles. It's your best and lowest price of the year, guaranteed.
What does employee pricing really mean? Do Ford employees get discounts? How do I find the dealer invoice price? We will answer all those questions!
First off, you don’t need to ”know a guy” to get the staff discount. From August to September, all our Ford customers can purchase a new vehicle with below-invoice pricing. This is called Ford Employee Pricing (FEP).
But what does all that mean? Let’s talk more about it below.
What is ‘MSRP’ and ‘A-Plan Pricing?'
MSRP (Manufacturer Suggested Retail Price) is a price set by the manufacturer, which in our case is Ford. This price is used by Ford as a way to compare similar vehicle models with different builds and trims. The MSRP for each vehicle is the same for every dealership.
A-Plan is a special pricing program for Ford employees and their families, offering discounts on new Ford trucks and SUVs. This program provides a lower price than what is available to non-employees or those outside the family.
Except during Ford Employee Pricing, eligibility for A-Plan typically includes current Ford employees, their family members, or retirees who meet the program's criteria. Discounts and terms may vary depending on the vehicle model and other factors.
Let’s look again at the 2025 F-150.
- MSRP: $67,799.
- Invoice Price with A-Plan: $61,799.
Now that we know the difference between MSRP and Invoice A-Plan Pricing, we can understand Ford Employee Pricing better. With FEP, you will pay approximately 2% below invoice price.
Let’s go back to that 2025 F-150.
- MSRP: $67,799.
- Invoice Price: $61,799.
- With FEP: $60,563.02.
That’s a total savings of $7,235.98!
Why Can’t I Get Invoice Pricing All Year Round?
If Employee pricing is a good deal, why don’t we do it all year round? The answer is simple. Everything you buy from a store has a retail price. This retail price is called the markup, and it is used to pay for staff, operating costs, etc. If every business started selling products at the invoice price, they would soon go out of business. Let’s examine a more popular product.
The iPhone 15.
- Retail price: $1,129.00
- Cost to make: $370
- Markup: $629
Apple has to charge a markup to cover other costs and expenses like maintaining their Apple stores as well as the people who make their product accessible.
It Sounds Too Good to be True.
Yes, the deal is very real, and any Google query can tell you that. But here at Koch, we know that buying a car is an investment, and you want the best price possible. We will walk you through the buying process, help you make the right selection, and give you the time to make the right decision. If the price is your main concern, then yes FEP is the best time to buy a new Ford. But this is why Ford Employee Pricing can only happen once a year and our biggest sales event. Think of it as Black Friday or Cyber Monday for Ford vehicles!
When Does Ford Employee Pricing Happen?
Ford Employee Pricing starts this summer and runs all the way through Fall. You will have a lot of time to consider which vehicle is right for your lifestyle. Get on board with Ford Employee Pricing! It’s one sweet deal, so if you’re interested, don’t miss out. Contact us at (780) 434-8411 if you have more questions. If you want to look for the Truck or SUV of your dreams, feel free! Let’s start that journey for your new Ford Vehicle.
Get Ford Employee Pricing Here
