Ford Employee Pricing - Koch Ford Edmonton – Koch Ford Lincoln

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What is Ford Employee Pricing?

By Modessa Mamuri on

You don’t need to ”know a guy” to get the staff discount. From July to September, all our Ford customers can purchase a new vehicle with below-invoice pricing. But what does that mean? Let’s talk more about it below.

Ford Employee Pricing - Edmonton

What is ‘MSRP’ and ‘Invoice Pricing?'

MSRP (Manufacturer Suggested Retail Price) is a price set by the manufacturer, which in our case is Ford. This price is used by Ford as a way to compare similar vehicle models with different builds and trims. The MSRP for each vehicle is the same for every dealership.

Ford Employee Pricing - Edmonton

For example, let’s look at the 2018 F-150.

            • MSRP: $67,799.

Invoice pricing is the price charged to the dealer to acquire a vehicle. We consider this the wholesale price. The invoice price is what Ford charges us to get a new vehicle into our dealership inventory. This is the cost that appears on the invoice for a single vehicle when it is ordered direct from the manufacturer. As with MSRP, the invoice price is the same for every dealership.

Let’s look again at the 2018 F-150.

  • MSRP: $67,799.
  • Invoice Price: $61,799.

Now that we know the difference between MSRP and Invoice Pricing, we can understand Ford Employee Pricing better. With FEP, you will pay approximately 2% below invoice price.

Let’s go back to that 2018 F-150.

  • MSRP: $67,799.
  • Invoice Price: $61,799.
  • With FEP: $60,563.02.

That’s a total savings of $7,235.98!

Why Can’t I Get Invoice Pricing All Year Round?

If invoice pricing is a good deal, why don’t we do it all year round? The answer is simple. Everything you buy from a store has a retail price. This retail price is called the markup, and it is used to pay for staff, operating costs, etc. If every business started selling products at the invoice price, they would soon go out of business. Let’s examine a more popular product.

The iPhone X.





Apple has to charge a markup to cover other costs and expenses like maintaining their Apple stores as well as the people who make their product accessible.

It Sounds Too Good to be True.

Here at Koch, we know that buying a car is an investment, and you want the best price possible. We also try to offer rebates every now and then to make sure you can get the vehicle you want for the best price. But this is why Ford Employee Pricing can only happen once a year and is one of our biggest sales events. It is always the best time to purchase a new vehicle. Think of it as Black Friday or Cyber Monday for Ford vehicles!

When Does Ford Employee Pricing Happen?

Ford Employee Pricing usually starts in July and runs all the way through September. You will have a lot of time to consider which vehicle is right for your lifestyle.Get on board with Ford Employee Pricing! It’s one sweet deal, so if you’re interested, don’t miss out. Contact us at (780) 434-8411 if you have more questions. If you want to look for the truck, car or SUV of your dreams, feel free! Let’s start that journey for your new Ford Vehicle.

By Modessa Mamuri on